Project outline

Diamond Ascent was a small project I worked on to test different social media algorithms. My love for mountaineering and rock climbing naturally lead me to produce design work on this subject. I designed the logo and created TikTok and YouTube ‘shorts’ to see how a new brand can make an impact using the powerful algorithms of both apps. During this process I discovered just how powerful the algorithms were as the videos received thousands of views with the first few hours.